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E-commerce Eye Candy – B2B Tech Buying [Infographic]
Selling B2B software online is a little different than selling a retail product. For one thing, the buying cycle is longer. It’s also more complicated. Business buyers may be leery of submitting their...
View ArticleConversion Rate Optimization [White Paper]
Get our complimentary white paper to learn new ways to improve your conversion rate. As an e-commerce professional, ensuring your online revenue is growing to its fullest potential is your top...
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Paid Search Advertising: An Introduction
In the past two decades the way we search for and find the things we want to buy has changed dramatically. The amount of time it takes to find the perfect product has shrunk and the amount of products...
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Paid Search Advertising: Understanding Keywords
Our last post examined a crucial aspect of online advertising: search engine marketing (SEM). We looked at the difference between organic (SEO) and paid search (PPC), and explained how the latter is a...
View Article7 Ways to Stir-up the E-commerce Summer Doldrums
Hey everybody! It’s summertime, my favorite time of year. It is time for barbecues in the backyard or swimming in the pool. Basically, I am feeling free to do just what I want to do. Many of your...
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Holiday Season E-commerce
It’s that time of year again. Black Friday and Cyber Monday are looming large. People are on their desktops, phones, tablets and phablets scouring the Internet for discounted goods and gifts for their...
View ArticleBeware Badware: Google’s Policy on Unwanted Software
I think it’s safe to say that you shouldn’t sell malware to your customers. But what exactly is malware comprised of? Is it only a virus that accesses private information, or can malware be defined as...
View ArticleBest Practices for Paid Search (or How I Learned to Stop Worrying and Love...
At its most basic level, paid search involves buying placement for your ad on the search engine results page (SERP) when someone types in specific keywords as part of their search. The SERP then ranks...
View ArticleIt’s 3 a.m. Do You Know Where Your Quality Score Is?
“When you start with what’s at stake for the buyer, you earn the right to their attention.” – Jake Sorofman Highest Bid Wins In a previous post, I mentioned that there are several factors involved in...
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The Customer Journey to Online Purchase [Interactive Web Page]
Browsing through my Google+ feed recently, I stumbled upon an interactive web page from Think with Google displayed on the Google Small Business page. I like interactive web pages. They’re fun to use,...
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